Sunday, June 20, 2010

Presentation Panic Solution

Here's something that might help you out with presentation panic:
How Steve Jobs beats presentation panic

by Thomas Wailgum, CIO.com

Editor’s Note: The following article is reprinted from CIO.com.

Steve Jobs had a serious and embarrassing Wi-Fi problem to deal with. It was plain to the thousands in attendance and the tons more people watching online: On Monday at the Worldwide Developers Conference, Jobs was struggling with wireless connectivity while attempting to demonstrate the new features of Apple’s iPhone 4.

“Our networks in here are always unpredictable, so...I have no idea what we're going to find,” he said. “They are slow today.”

What Jobs did next, according to Carmine Gallo, author of The Presentation Secrets of Steve Jobs, was vintage Jobs (and a model for how presenters should deal with stage crises): He did not panic. He did not look hot under the collar of his trademark turtleneck. His hours of practice and intimate knowledge of every inch of every slide made him comfortable enough so that he could jump around to another part of the presentation (in this case, to look at photos).


Steve Jobs holds court at this week’s Worldwide Developers Conference.

Jobs “trouble shooted” his problem by asking the audience (and, presumably, his back-stage engineers) for a little networking assistance. “You know, you could help me out. If you're on Wi-Fi, if you could just get off,” he pleaded, to roaring audience laughter. “I’d appreciate it. We're having a little problem here.”

And he sprinkled in several more bits of humor to diffuse any audience insecurity. “I’ve got time,” he joked, while waiting for the audience to “police each other.”

“It was brilliantly done,” Gallo says. “He’s so well prepared that he knew what was coming next. He had a backup and went back to the photographs without missing a beat. And it didn’t bring the whole presentation to a halt.”
If you would like to read the whole thing you can go here:http://www.macworld.com/article/151903/2010/06/stevejobs_presentations.html?lsrc=nl_mwweek_h_cbstories

0 Comments:

Post a Comment

<< Home